Find out more about NITV
NITV is the home of Indigenous storytelling, including Australia’s only national Aboriginal and Torres Strait Islander television news service. With programs that inspire, instil pride and lead to a greater understanding of Aboriginal and Torres Strait Islander peoples and cultures, made by and for Aboriginal and Torres Strait Islander people, NITV helps all Australians to connect with our rich Indigenous history.
This history of NITV
1991
Royal Commission into Aboriginal Deaths in Custody:
- Recognised negative portrayal of Indigenous people in the media affected self-perception, public opinion and public policy
- Recommended that Indigenous people be given control over their own media
2006
- Still less than 2 hours a week of dedicated Aboriginial and Torres Strai Islander content being broadcast on national media.
- Government grants $48.5m in June funding over 4 years to establish this service
2007
- NITV first launches on July 13, managed by a small team based in Alice Springs, representing a long-fought milestone in modern Indigenous history.
- By the end of the year, NITV is also available on Foxtel, Austar and Optus subscription services
2012
On December 12 following a review that lead to on-going and increased government funding, NITV re-launches within the SBS Network as the Freeview free-to-air channel 34
Today
- A true national signal available on FTA Channel 34, Foxtel Channel 144 and VAST
- Available in 95% of Australian homes
- Reaches over 2.1 million unique viewers a month
Content
NITV's programming slate is focused on content that positively reflects Aboriginal and Torres Strait Islander peoples and engages non-Indigenous Australians with First Nations storytelling. Primarily commissioned or acquired from the Indigenous production sector, the channel has a strong news and current affairs offering supported by sport, award-winning children's content, acclaimed documentaries, drama and food programming.
Through partnerships, NITV has the honour to broadcast important cultural events throughout the year, including NAIDOC Week, National Indigenous Music Awards, National Indigenous Fashion Awards, NSW Koori Knockout and the Garma Festival.
Explore NITV's diverse range of content on SBS On Demand and follow NITV on Facebook, Twitter and Instagram.
Advertising on NITV
To find out more about how to advertise on NITV, reach out to our sales team:
Anna Dancey
National Sales Manager – NITV
Email: Anna.Dancey@sbs.com.au